The Business Of Being Funny and Some Questionable Priorities

Questionable priorities first.  PricewaterhouseCoopers has hired bodyguards for accountants Brian Cullinan and Martha Ruiz, the unfortunate pair who were responsible for handing over the Academy Award envelopes.  PwC is taking very seriously death threats the pair have received because of the mix-up with the Best Picture presentation.

That's right, death threats.*  Apparently the most crucial issue facing the nation today, the one that requires immediate, violent resolution, is the incorrect dissemination of envelopes at an awards ceremony.**  Now you know.

Speaking of movies, you're probably aware that I'm in the finishing stages of a board game involving a movie theme.***  The scripts, directors, and actors in Film Tycoons are parodies of real films and people, and two weeks ago I went through all the cards (300 of them) to try to ensure they were a) funny but b) not offensive. 

Possibly the best advice I've ever received.

Possibly the best advice I've ever received.

The scripts were hard enough.  It's amazingly difficult to be funny 110 times in a row in four sentence increments.  Remember the quote, "Sorry I wrote such a long letter; I didn't have time to write a short one?"****  It's certainly a true phenomenon in humor -- it's much easier to be funny when you've got more words/time to do it.  That's especially true when you're taking care not to be mean.  In Film Tycoons we only included actors and actresses we like, so we wanted to keep the humor good-natured.  Not surprisingly, it's much easier to make some of the audience laugh when you make another part of the audience cry. 

Years ago I saw an interesting summary of the creative process for Mystery Science Theater 3000.  The crew described sitting at a conference table as they watched a movie, everyone throwing out random lines that came to mind.  Someone would track all the brainstorming, then they'd organize, decide to eliminate some options, and do it again.  And again.  And then refine.  And then polish.  By the time they actually recorded the show the creative team (which included the live actors) were probably awfully tired of the film they were panning.  I imagine they also started second-guessing the lines that seemed funny five days earlier, before they were repeated twenty times.

Overall, being funny isn't always fun, and at some points it feels like solving quadratic equations would be more entertaining.  But at least there's the occasional no-brainer when a movie like Avatar makes the parody process almost criminally easy.

Avatar: the extremely rare element is called "Unobtanium?"  How do you come up with this stuff?


* I don't think there's any way I would have believed this if I hadn't seen the movie The Accountant, which made me realize exactly how devious these people are.  But it also begs the question, why do they need bodyguards?  Apparently ninjitsu and explosives are required training for accountants.

** Why the need for violence?  I have a kinder, gentler proposal: track down the ancestry of the two accountants, identify the countries whence they came, and build a GIANT WALL to keep any more of these nefarious people from entering the United States!  That'll protect our awards shows!

*** Since you're reading my blog and I won't shut up about it...

**** Like many pithy quotes, I've seen this one attributed to a bazillion people: Mark Twain, Abraham Lincoln, Winston Churchill...the list goes on.  Apparently Blaise Pascal is the earliest actual attribution.  That's right -- math geeks are funny!

Don't Duplicate Your Databases. Or Oscar Envelopes.

Not the Academy of Motion Picture Arts and Sciences.  If you watched the Oscars last night (or if you have a pulse and either an Internet connection or TV this morning) you've probably already seen the finale -- Warrant Beatty announced that La La Land had won* Best Picture, the producers gave their acceptance speech, then the audience was told that a mistake had been made -- the Best Picture actually went to Moonlight

Apparently PricewaterhouseCoopers has a person waiting on each side of the stage, and each of these people holds an identical set of envelopes for the announcements.  (Their names are all ove the Internet, if you're that interested in personally vilifying them.)  When a presenter approaches, the person on that side hands the presenter an envelope.  See where this is going?

No Oscar for you!

No Oscar for you!

After the Best Actress award was presented, one of the PwC folks was left with the unused envelope and accidentally handed it to Warren Beatty as he and Faye Dunaway approached to announce the Best Picture.  Beatty was confused by this, clearly.  I think he was trying to ask Ms. Dunaway about it; she saw La La Land next to Emma Stone's name and announced the film as Best Picture. 

Anyone with PMP certification could tell you this is a process just waiting for an error.  In fact, any perceptive 14 year old could tell you that.  Or a BI person -- this is why we get so pissy with people who want their own replication of a database "so I can do my own reporting."

We have to have two envelopes; we don't know from which side the presenters will approach.  How can you NOT know this?  It's one of the most choreographed events outside of the Super Bowl Halftime Show.  The seat numbers aren't assigned in that auditorium?  Even Cinemark assigns seats now when you want to see Resident Evil: This Series Just Won't Die.

It's never been a problem before.  So your success rate has been excellent in the past.  Good for the past!  Weigh the acceptable failure rate -- clearly, failing once for the Best Picture presentation isn't considered acceptable.  Likewise, an airline can make 4,999 safe landings and nobody says about a plane crash, "But it was only .02%!"**

We suppose you have a better solution?  Well, sure.  To start with, only print one set of data.  I mean, envelopes.  That'll reduce the chances of your end users giving conflicting information.  Second, plan ahead.  I know, strategic planning is so 1980's -- it's a lot easier to just hope for the best.  Third, if you really can't predict the direction the presenter will approach from, just have one envelope, and have Vanna White deliver it to the presenter after he/she has reached the microphone.  If anyone can make a superfluous activity seem vital and elegant, it's Vanna. 

At the very least, invest in some operations management.


* Yes, I originally had "one" instead of "won" here.  Dragon Naturally Speaking is great, but everyone wonce in a while it chooses the wrong homonym and I miss it.  Thanks Eileen!

** It's probably not as extreme a comparison as you think.  People today seem to take it as personal betrayal that George R. R. Martin is so far behind on the next Game of Thrones novel, or that Burger King changed their menu.  I'm waiting for the protest marches to start.  Shouldn't be long; the conspiracy theorists are already hard at work.